Three real brand transformations. Different niches, same result — followers grow, engagement climbs, drops sell out.
+307%
Avg. Follower Growth
5.8×
Engagement Lift
90 days
Avg. Time to Results
3
Niches Covered
Case 01
Marble Riot
NYC Underground Streetwear · Instagram & Reels
Followers
+307%
2,800 → 11,400 in 90 days
Engagement Rate
6.8%
Was 1.2% on arrival
Avg. Reel Views
8,200
Up from 400
Drop Revenue (Last)
$6,400
Sold out in 38 minutes
The Challenge
Marble Riot had the aesthetic — raw NYC energy, limited drops, hand-finished graphics. But they were posting inconsistently, using shadow-banned hashtags, and their Reels averaged 400 views. Their engagement rate (1.2%) was below the dead account threshold.
What We Did
Rebuilt posting cadence around the "drop week" hype cycle — tease, reveal, drop, recap
Replaced 28 shadow-banned hashtags with a tiered mix of 5–50K niche tags
Shot 3 BTS Reels per drop cycle — raw process content outperformed polished product shots 4:1
Added story countdown stickers on drop day — saved audiences primed for link swipe-up
Pinned best-performing Reel to profile as top content signal
Pace Society had clean product photography but no brand voice. Every caption was generic gym motivation. Stories averaged 18% completion (people tapping through immediately). They had 4,200 followers but zero traction — no DMs, no collabs, no saves worth speaking of.
What We Did
Defined a "minimal performance" brand voice — understated, aspirational, never loud
Rebuilt story highlights with consistent cover design and intentional content sequencing
Remnant Archive posted great finds but nobody saw them. Their hashtag stack was a copy-paste of whatever other thrift accounts used — oversaturated tags like #thrift and #vintage with 80M+ posts where new content dies in seconds. Reels averaged 200 views. Comment count was mostly zero.
What We Did
Audited and rebuilt hashtag stack: 30% broad (50–200K), 50% mid-tier (5–50K), 20% niche (<5K) — the discoverability sweet spot for small accounts
Introduced "thrift flip" Reels format: item found → cleaned up → styled on body → price reveal — built for watch-through completion
Deployed comment engagement protocol: reply within 30 minutes, ask follow-up questions to extend comment thread depth (a key algorithmic signal)
Used pinned comments on high-view Reels to drive people to bio link and DMs
Created a "weekly finds" story series building anticipation and FOMO around new drops
Rebuilt Hashtag Stack (Sample)
#thriftflip
#vintagefinds
#secondhandstyle
#thriftedoutfit
#vintageclothing
#sustainablefashion
#bklynthrift
#y2kvintage
#rarefinds90s
#thriftshopnyc
● Broad reach (50–200K)
● Mid-tier (5–50K)
● Niche (<5K)
Reel Views Growth Over 60 Days
Weeks 1–2 (baseline)avg 220
Weeks 3–4avg 1,800
Weeks 5–6avg 7,400
Weeks 7–8 (breakout)peak 42K
Community Engagement Mix — After
Comments (thread depth)38%
Saves29%
Shares / Sends22%
Likes11%
Saves + Shares are the highest-weight algorithmic signals. Likes are the lowest.
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